Amelia Chieng
Hi! I’m a hands-on designer based in Oakland, CA with a decade of experience across brand, digital, and growth, taking work from concept to launch.Get in touch ↗
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At Culture Amp, our people scientists blend industrial/organizational psychology and data science with real business insights and user empathy to understand and meet the multi-faceted needs of our customers. In 2022, people were grappling with a multitude of unknowns: from the worldwide rise in inflation, a possible global recession to geopolitical instability and conflict; leaders around the world and across industries were struggling to adapt to these uncertainties, which they have little control or influence over. Our people scientists assessed data from over 1.8 million employees from 2,483 companies worldwide to uncover how companies can lay a resilient culture-first foundation for the future.
Our initial challenge was ensuring our users were on the journey to understand, interpret, and able to apply the findings in their organizations. There was a mass of content to consolidate and refine in order to create an enjoyable, digestible experience. The interactive landing page serves as the context deep dive into learning how organizations can use culture to help overcome the unknown, while the sorting quiz gives context as to the position of your unique company with actionable insights. I asked a lot of questions, working with our Campaign Manager to tease out the web of interlinking assets for the promotional plan and ensure the Campaign team had everything they needed.
Working very closely with our Lead Research People Scientist and Copywriter who were in two different timezones, and our development team in a third; we were able to collaborate often and iterate quickly. Faced with a short turnaround and limited resources; we leaned in to nurturing the storytelling through basic elements: typography, color, and interaction animations to center focus on the findings that could help leaders find the most impact.
Wireframing
UI / UX design
Interactive prototyping
QA
Project management
Finished art
Email design x 2
Interactive landing page
Paid display ad assets x 2
Project management
Quiz landing page
Social promotional assets x 2
CopywriterDigital Producer
Front End Engineer
Lead Brand Designer Research People Scientist
Web Developer