Amelia Chieng
Hi! I’m a hands-on designer based in Oakland, CA with a decade of experience across brand, digital, and growth, taking work from concept to launch.Get in touch ↗
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As part of a company-wide rebrand; the biggest part of this undertaking was the website redevelopment project. The goal was to build a rebranded, highly-optimised web platform that can convert more prospects and build a stronger community by enabling innovative campaigns and consistent brand experience, while empowering us to deliver more, faster.
I led the design and development of our design system, partnering closely with our lead producer and development team with a focus on usability, scalability, and accessibility.
Interactive prototyping
UI / UX design
QA
Design documentation
Governance
Component library
Design documentation
Design system
Page templates
Digital Producer
Front End Engineers Lead Brand Designer Web Developer