As part of a company-wide rebrand; the biggest part of this undertaking was the website redevelopment project. The goal was to build a rebranded, highly-optimised web platform that can convert more prospects and build a stronger community by enabling innovative campaigns and consistent brand experience, while empowering us to deliver more, faster. 

I led the design and development of our design system, partnering closely with our lead producer and development team with a focus on usability, scalability, and accessibility.